About this episode

Brooke is the CEO and founder of Hilma, a new type of running shoe with an ultra personalized fit. She is a road and trail runner, hiker, and outdoor enthusiast who prioritizes adventure and spending time with her community.

In this episode we talk about:

  • following curiosity in running and business
  • gaining confidence to pursue goals and challenges
  • Brooke’s company Hilma, creating running shoes with a personalized fit
  • behind the scenes of a start-up: funding, profitability, launching, team building and trust
  • women in leadership and entrepreneurship
  • trade offs in work, athletics, and life

Check out Brooke’s running shoe company Hilma and follow along on Instagram @joinhilma

Follow Brooke on Instagram @brookektorres and For The Long Run @forthelrpod

— Support this podcast: https://anchor.fm/forthelongrun/support

Lauren Daniels

Thank you to Lauren Daniels for supporting the podcast. Lauren is a realtor helping buyers and sellers in the Greater Denver-Boulder area. With incredible attention to detail, Lauren helped me find the perfect home right near the trails, and made the whole home buying process as smooth and stress-free as possible. So, if you’re even considering buying a home in this area, I highly recommend working with Lauren. You can reach her at ldaniels@milehimodern.com, and let her know we sent you. Follow Lauren on Instagram @lauren.in.colorado


This episode is also brought to you by Goodr. Goodr have the slickest shades around, for only $25 and $35. They don’t slip or bounce, and stay on my face way better than more expensive sunglasses.

If you’d like to support me and the show, treat yourself to a pair (or two) and head over to Goodr and get free shipping with the code FTLR. Your face will thank you!

Support this podcast: https://anchor.fm/forthelongrun/support